Ke Zhang is currently a PhD student working with Dr. Luke Clark in Centre for Gambling Research at UBC. Her research focuses on understanding how individuals evaluate gambling outcomes (i.e., wins and losses) subjectively and how gambling outcomes influence subsequent risk-taking behaviour. Ke Zhang’s interests include studying cognitive mechanisms of gambling behaviour under the framework of Behavioural Economics, with focus on the loss aversion, reference point adaptation, mental accounting, cognitive biases and distortions.

Ke Zhang’s research focuses on understanding how individuals evaluate gambling outcomes (i.e., wins and losses) subjectively and how gambling outcomes influence subsequent risk-taking behaviour.