We have a new paper out in International Gambling Studies from an experiment completed in Cambridge by Steve Sharman. Our past research shows that near-miss outcomes drive continued play in traditional slot machine-style games, but it is often noted that modern ‘multi-line’ slot machines are much more complex. In particular, the ‘loss disguised as a win’ effect described by Mike Dixon and colleagues (U Waterloo) may render the traditional near-miss less effective. We tested this idea using a simulation of a 3-reel slot machine. One group experienced LDWs, and another group played the same game, but without LDWs. The LDWs actually had an invigorating effect on processing of other game events, increasing trial-by-trial ratings of enjoyment and the motivation to play after near-misses.
The paper is available for free for a limited time here, or email us for a copy.
Sharman S, Aitken MRF, Clark L. Dual effects of ’losses disguised as wins’ and near-misses in a slot machine game. International Gambling Studies, 2015. DOI: 10.1080/14459795.2015.1020959